Category Archives for Strategy

The Business Model of Price Comparison Sites

Price comparison sites allow users to compare the prices of different products within a particular domain, for example, home and car insurance. Let’s examine the price comparison website business model in terms of the Business Model Canvas introduced in a previous article, by going through each of the 9 building blocks in turn. To keep […]

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Understanding Business Models: The Business Model Canvas

When you think in an abstract way businesses can appear very complex, after all, all businesses above a certain size contain multiple departments with often competing activities, internal processes, multiple partners, suppliers, and customers etc. If we try and think about all of this at once it can become very confusing and especially difficult to […]

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What are Letters of Intent?

Letters of Intent are very common in business transactions and help organisations to avoid misunderstandings right from the initial stages of a deal or transaction. Other commonly used names for letters of intent include heads of terms, term sheets, and memorandums of understanding. As you can probably imagine, the detailed terms and conditions involved in […]

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What is the Long Tail?

Many businesses are adapting long tail strategies. Classic examples of Long Tail businesses include Amazon and Netflix. In addition to online retailers you will also find Long Tail businesses in micro finance and insurance to name just two industries. But what exactly is the Long Tail? The Long Tail refers to a statistical distribution that […]

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