Category Archives for Strategy

How to Write a Competitive Analysis (FREE Template)

All companies exist in a competitive environment, and a completing a competitive analysis template (also know as a competitor analysis template) allows you to review how your company stacks up against both your direct and indirect competitors. Direct competitors: these are businesses that offer essentially the same products or services as your company. Indirect competitors: the […]

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The Business Model of Free

The Internet is a place where costs to provide services are falling so fast that it offers the opportunity to offer services for free. One traditional approach to free is to simply let you know what you could be missing, which is how this broadband speed checker with BT works. It allows you to visualise just how […]

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Freemium Upside Down

One business model which has become increasingly popular since the advent of the Internet is the freemium model. In this article we’ll examine what this model is and investigate how turning freemium on its head gives us the traditional insurance model. What is Freemium? The freemium business model can be simply defined as one in […]

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The Business Model of Credit Check Sites

Previously we examined the business model of insurance comparison sites using the business model canvas as a template. In this article we’ll examine the business model of personal credit check sites. These sites allow customers to view their credit rating and the factors that influence it. The basic premise is that customers than then if […]

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