Category Archives for Strategy

What is Strategy?

If you’re working in a professional environment you may hear the word strategy a lot. But, what is strategy exactly? Before we dig into what strategy is, let’s take a look at what strategy isn’t. You may have come across the following strategies before: Our strategy is to sell direct to consumers. Our strategy is […]

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Strategy Diamond

A Strategy Diamond provides a simple way to show how the different parts of an organization’s strategy fit together. The word ‘strategy’ is very often misused. Because of this, let’s spend a few moments making sure we understanding what strategy means. You may have heard that: Dell’s strategy is, “to sell direct to consumers.“ Or […]

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Gap Analysis

Gap Analysis is a simple tool which is used by organizations to raise their performance level. Imagine you are hiking along a path when you come to a three-way junction. Which direction should you take? Well, that depends on where you want to get to. Armed with the knowledge of where you are going it […]

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Competitive Profile Matrix (CPM) – with FREE Template

The Competitive Profile Matrix (CPM) is a strategic analysis that allows you to compare your company to your competitors, in such a way as to reveal your relative strengths and weaknesses. In a similar fashion to a Competitive Analysis Template, a Competitive Profile Matrix once completed will give you the insight you need to: Inform […]

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