Category Archives for Marketing

The Marketing Wheel

Does the following scenario sound familiar? You have a great product but nobody wants to buy it. This is a common phenomenon for many small businesses and start-ups. The Marketing Wheel can help your marketing get on track by assisting you to make marketing investment in the right area. There is no one fixed definition […]

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The Market Driven Organization

How can your organization become more of a market driven organization? In order to be market driven, companies must do more than update their strategy or sales and marketing departments, they must transform their entire business toward the ultimate goal of continually responding to the ever changing requirements of their customers. Achieve this and the […]

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Types of Online Advertising

I’ve recently been investigating mobile advertising and have been amazed to discover so many different advertising options available to online advertisers. Here are just some of the different types I’ve encountered… Banner Ads These are squares or rectangles containing adverts on a website. They can earn a publisher money either on a pay-per-click (PPC) or […]

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Pricing Mechanisms

In a previous article we looked at the different revenue streams available to a company: assets sale, usage fee, subscription fee, lending, licensing, brokerage fees, and advertising. To help achieve maximum revenues different pricing mechanisms can be applied to each of these revenue streams. A pricing mechanism is a complex way of describing how buyers […]

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