Category Archives for Strategy

What are Letters of Intent?

Letters of Intent are very common in business transactions and help organisations to avoid misunderstandings right from the initial stages of a deal or transaction. Other commonly used names for letters of intent include heads of terms, term sheets, and memorandums of understanding. As you can probably imagine, the detailed terms and conditions involved in […]

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Pricing Mechanisms

In a previous article we looked at the different revenue streams available to a company: assets sale, usage fee, subscription fee, lending, licensing, brokerage fees, and advertising. To help achieve maximum revenues different pricing mechanisms can be applied to each of these revenue streams. A pricing mechanism is a complex way of describing how buyers […]

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What is the Long Tail?

Many businesses are adapting long tail strategies. Classic examples of Long Tail businesses include Amazon and Netflix. In addition to online retailers you will also find Long Tail businesses in micro finance and insurance to name just two industries. But what exactly is the Long Tail? The Long Tail refers to a statistical distribution that […]

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The Confrontation Matrix

A Confrontation Matrix is a tool which is used to further analyse the output of a SWOT analysis. It allows you to analyse each different combination of strength, weakness, opportunity, and threat. By doing this the aim is to identify the most important strategic issues the organization is facing. This article will walk you through […]

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