Category Archives for Strategy

The Business Model of Free

The Internet is a place where costs to provide services are falling so fast that it offers the opportunity to offer services for free. One traditional approach to free is to simply let you know what you could be missing, which is how this broadband speed checker with BT works. It allows you to visualise just how […]

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Freemium Upside Down

One business model which has become increasingly popular since the advent of the Internet is the freemium model. In this article we’ll examine what this model is and investigate how turning freemium on its head gives us the traditional insurance model. What is Freemium? The freemium business model can be simply defined as one in […]

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The Business Model of Credit Check Sites

Previously we examined the business model of insurance comparison sites using the business model canvas as a template. In this article we’ll examine the business model of personal credit check sites. These sites allow customers to view their credit rating and the factors that influence it. The basic premise is that customers than then if […]

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Understanding Business Models: The Business Model Canvas

When you think in an abstract way businesses can appear very complex, after all, all businesses above a certain size contain multiple departments with often competing activities, internal processes, multiple partners, suppliers, and customers etc. If we try and think about all of this at once it can become very confusing and especially difficult to […]

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