Category Archives for Strategy

Freemium Upside Down

One business model which has become increasingly popular since the advent of the Internet is the freemium model. In this article we’ll examine what this model is and investigate how turning freemium on its head gives us the traditional insurance model. What is Freemium? The freemium business model can be simply defined as one in […]

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The Business Model of Credit Check Sites

Previously we examined the business model of insurance comparison sites using the business model canvas as a template. In this article we’ll examine the business model of personal credit check sites. These sites allow customers to view their credit rating and the factors that influence it. The basic premise is that customers than then if […]

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Understanding Business Models: The Business Model Canvas

When you think in an abstract way businesses can appear very complex, after all, all businesses above a certain size contain multiple departments with often competing activities, internal processes, multiple partners, suppliers, and customers etc. If we try and think about all of this at once it can become very confusing and especially difficult to […]

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What are Letters of Intent?

Letters of Intent are very common in business transactions and help organisations to avoid misunderstandings right from the initial stages of a deal or transaction. Other commonly used names for letters of intent include heads of terms, term sheets, and memorandums of understanding. As you can probably imagine, the detailed terms and conditions involved in […]

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