Category Archives for Strategy

Competitive Profile Matrix (CPM) – with FREE Template

The Competitive Profile Matrix (CPM) is a strategic analysis that allows you to compare your company to your competitors, in such a way as to reveal your relative strengths and weaknesses. In a similar fashion to a Competitive Analysis Template, a Competitive Profile Matrix once completed will give you the insight you need to: Inform […]



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How to Write a Competitive Analysis (FREE Template)

All companies exist in a competitive environment, and a completing a competitive analysis template (also know as a competitor analysis template) allows you to review how your company stacks up against both your direct and indirect competitors. Direct competitors: these are businesses that offer essentially the same products or services as your company. Indirect competitors: the […]



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Customer Lifetime Value Example

We’ve defined customer lifetime value before, but this time we’re going to look at a very simple example that everyone should be able to relate to. If you’re a business owner or department head this may make you think differently about how you advertise or run your customer service operations. The example we’re going to […]



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The Business Model of Free

The Internet is a place where costs to provide services are falling so fast that it offers the opportunity to offer services for free. One traditional approach to free is to simply let you know what you could be missing, which is how this broadband speed checker with BT works. It allows you to visualise just how […]



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