Category Archives for Strategy

Gap Analysis

Gap Analysis is a simple tool which is used by organizations to raise their performance level. Imagine you are hiking along a path when you come to a three-way junction. Which direction should you take? Well, that depends on where you want to get to. Armed with the knowledge of where you are going it […]

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Competitive Profile Matrix (CPM) – with FREE Template

The Competitive Profile Matrix (CPM) is a strategic analysis that allows you to compare your company to your competitors, in such a way as to reveal your relative strengths and weaknesses. In a similar fashion to a Competitive Analysis Template, a Competitive Profile Matrix once completed will give you the insight you need to: Inform […]

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How to Write a Competitive Analysis (FREE Template)

All companies exist in a competitive environment, and a completing a competitive analysis template (also know as a competitor analysis template) allows you to review how your company stacks up against both your direct and indirect competitors. Direct competitors: these are businesses that offer essentially the same products or services as your company. Indirect competitors: the […]

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Customer Lifetime Value Example

We’ve defined customer lifetime value before, but this time we’re going to look at a very simple example that everyone should be able to relate to. If you’re a business owner or department head this may make you think differently about how you advertise or run your customer service operations. The example we’re going to […]

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