Category Archives for Marketing

Value Proposition Definition

A value proposition can be defined simply as the benefit a customer receives if they buy your product. The definition applies equally well to both B2B and B2C products and services. Once defined, the value proposition is normally an internal document and is not shown to customers. Instead the value proposition is used as a […]

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Product Lifecycle Stages

From a business perspective we can define a product as anything that meets the needs of customers. The definition of products thus encompasses both physical products (TV’s, cell phones, cameras etc.) and services (insurance, health care etc). Every business needs to manage their products carefully to ensure that they continue to meet customer needs over […]

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The Marketing Mix (The 4 P’s of Marketing)

One of the things I enjoy most about general management and program management is the fact that you get exposure to how all the different parts of an organization fit together and work. When I first started my career, like many people working in a technical capacity I considered that marketing was all about having long liquid lunches, […]

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