Marketing


If your involved in building products that people buy then you’ll need to know about marketing. Below you’ll find the articles at EPM from the marketing category.

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Customer Marketing and Relationship Management: Curry’s Pyramid

Customer Relationship Management (CRM) is used within most organizations to manage existing customers and new sales prospects. Its goal is to locate and win new clients, enlarge the relationship with existing customers, and reduce sales and marketing spend.

As part

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Pricing Strategies

Price is the only part of the marketing mix which is related to generating revenue, all other parts relate to sunk costs. There are obviously many different ways in which products can be priced. Whilst these will probably be familiar

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Value Chain Examples

In this article we’ll examine examples of how you can perform a firm level value chain analysis. The Value Chain was first introduced by Michael Porter during the 1980’s in his bestselling book, Competitive Advantage: Creating and Sustaining Superior Performance

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Red Ocean Strategy

Blue Ocean Strategy assists us during strategic planning. It enables us to concentrate on the creation of new markets via new offerings, with the aim being to make the competition irrelevant so that an organization can grow. Blue Oceans can

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