Category Archives for Marketing

Understanding Customer Lifetime Value (LTV)

The amount of money an average customer pays you over their complete lifetime with your company is known as the customer lifetime value, or LTV. But why is this figure important? Whilst some businesses use a viral loop to grow their customer base, the marketing departments of most businesses use advertising to encourage new users […]

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The Viral Growth Curve

Companies that rely on viral growth depend on their customers to do their marketing for them. Because of this these companies don’t need large advertising budgets. For example, when was the last time you saw a Facebook advert? Probably never. This article will examine the key factors for success (the viral coefficient) in building a […]

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Customer Marketing and Relationship Management: Curry’s Pyramid

Customer Relationship Management (CRM) is used within most organizations to manage existing customers and new sales prospects. Its goal is to locate and win new clients, enlarge the relationship with existing customers, and reduce sales and marketing spend. As part of CRM, Curry’s Pyramid is a tool which focuses on managing your existing customers. It […]

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Pricing Strategies

Price is the only part of the marketing mix which is related to generating revenue, all other parts relate to sunk costs. There are obviously many different ways in which products can be priced. Whilst these will probably be familiar to you as a consumer you may not be aware of the specific marketing term […]

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