Marketing


If your involved in building products that people buy then you’ll need to know about marketing. Below you’ll find the articles at EPM from the marketing category.

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Understanding Customer Lifetime Value (LTV)

The amount of money an average customer pays you over their complete lifetime with your company is known as the customer lifetime value, or LTV. But why is this figure important?

Whilst some businesses use a viral loop to grow …

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The Viral Growth Curve

Companies that rely on viral growth depend on their customers to do their marketing for them. Because of this these companies don’t need large advertising budgets. For example, when was the last time you saw a Facebook advert? Probably never.

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Customer Marketing and Relationship Management: Curry’s Pyramid

Customer Relationship Management (CRM) is used within most organizations to manage existing customers and new sales prospects. Its goal is to locate and win new clients, enlarge the relationship with existing customers, and reduce sales and marketing spend.

As part

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Pricing Strategies

Price is the only part of the marketing mix which is related to generating revenue, all other parts relate to sunk costs. There are obviously many different ways in which products can be priced. Whilst these will probably be familiar

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