Marketing


If your involved in building products that people buy then you’ll need to know about marketing. Below you’ll find the articles at EPM from the marketing category.

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Jobs-to-be-Done Theory

When concepting and planning new products companies often begin by first examining their target customers. This is a good thing. However, when examining their customers, companies often start by segmenting them, for example, by age or address, and then targeting …

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Customer Lifetime Value Example

We’ve defined customer lifetime value before, but this time we’re going to look at a very simple example that everyone should be able to relate to. If you’re a business owner or department head this may make you think differently …

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The Marketing Wheel

Does the following scenario sound familiar? You have a great product but nobody wants to buy it. This is a common phenomenon for many small businesses and start-ups. The Marketing Wheel can help your marketing get on track by assisting …

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The Market Driven Organization

How can your organization become a market driven one? In order to be market driven, companies must do more than update their strategy or sales and marketing departments, they must transform their entire business toward the ultimate goal of continually …

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